Mar 6, 2012

MURKY ADS ON PRIME TIME


The purpose of this report is to analyze broadcast advertisements on Spanish public television channels produced by governmental organizations and those promoted for private companies and firms. It also highlights the effect on teenagers and aspects to be amended.

A random survey among one thousand youths aged between 12 to 17 has been applied . The study has revealed that 20% were accidental television viewers, 70% were common telly watchers and 10% were considered as “coach potatoes”. Their average screen time was around 25 hours a week.

The research has based our arguments to assure children deeply internalize advertisements although they are not always fully able to catch the message. Occasionally they are not engaged with the plot, sometimes feel uncomfortable at watching scenes or even don't pay attention to the weirdest contents. Previous studies concluded that spots were quickly forgotten by youngsters and they didn't always care about them . We have find out these researches are not accurate at all.

The strongest point, revealed from our survey, is that youngest participants interviewed were uneasily influenced and better knowledgeable by gloomy spots rather than older ones regardless their screen time.

In the light of the results, the conclusion is that advertisements wield an outsize influence on young viewers. We are able to claim, drawn from the study held, that images, situations and symbols publicity promotes are incredibly sprawling on child's mind. Advertisements could grow up insane and mentally sick people.

It is strongly recommended to take up measures in order to shift contents from Spanish advertisements. We are aware that the market is the target and the clout is under laid but...

"if we don't care about childhood right now, they wouldn't care for us in the future".


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